opac-header

Marketing / (Record no. 2470)

000 -LEADER
fixed length control field 01229nam a22002537a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250929134752.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250929b ph ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781439039427
040 ## - CATALOGING SOURCE
Transcribing agency Computer Arts & Technological College, Inc.
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 L218m 2011
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lamb, Charles W.
245 ## - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. by Charles W. Lamb ; Joseph F. Hair, Jr.; Carl McDaniel
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia :
Name of publisher, distributor, etc. South-Western Cengage Learning ,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxv , 777 pp. :
Other physical details ill. (col.) ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes glossary and indexes.
520 ## - SUMMARY, ETC.
Summary, etc. "Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. 'Marketing 11e' with its engaging presentation of concepts will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. With coverage of current marketing principles and exciting new features Lamb, Hair, McDaniel's 'Marketing 11e' will have your students saying, "Now that's marketing."
546 ## - LANGUAGE NOTE
Language note English.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hair, Joseph F. Jr.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McDaniel, Carl
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          CAT College, Inc. - ANNEX 2 Library CAT College, Inc. - ANNEX 2 Library Circulation Section 09/29/2025 CL1192   658.8 L218m 2011 CL1192 09/29/2025 09/29/2025 Books