Advertising concepts and applications/ (Record no. 2205)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01111nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241105145941.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241105b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781984679451 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Computer Arts & Technological College, Inc. |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 T413 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | 3G E-Learning LLC |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising concepts and applications/ |
| Remainder of title | by 3G E-Learning LLC |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | 3G E-Learning LLC , |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii , 454 pp. : |
| Other physical details | ill. (col.) ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This book presents the essence of advertising, its characteristics and shows different companies that use its various forms to promote their products and services. The book characterizes the role of advertising in effective promotion, presents general characteristics of advertising and its mission and describes the basis of the organization of promotional activities as well as how to evaluate the effectiveness of advertising campaigns." |
| 546 ## - LANGUAGE NOTE | |
| Language note | English. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advettising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CAT College, Inc. - ANNEX 2 Library | CAT College, Inc. - ANNEX 2 Library | Circulation Section | 11/05/2024 | C4428 | 659.1 T413 2023 | C4428 | 11/05/2024 | 11/05/2024 | Books |