Advertising concepts and applications/ by 3G E-Learning LLC
Material type:
TextLanguage: English Publication details: New York : 3G E-Learning LLC , 2023Edition: 2nd edDescription: xii , 454 pp. : ill. (col.) ; 25 cmISBN: 9781984679451Subject(s): AdvettisingDDC classification: 659.1 T413 2023 Summary: "This book presents the essence of advertising, its characteristics and shows different companies that use its various forms to promote their products and services. The book characterizes the role of advertising in effective promotion, presents general characteristics of advertising and its mission and describes the basis of the organization of promotional activities as well as how to evaluate the effectiveness of advertising campaigns."
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 659.1 T413 2023 (Browse shelf (Opens below)) | Available | C4428 |
Includes references and index.
"This book presents the essence of advertising, its characteristics and shows different companies that use its various forms to promote their products and services. The book characterizes the role of advertising in effective promotion, presents general characteristics of advertising and its mission and describes the basis of the organization of promotional activities as well as how to evaluate the effectiveness of advertising campaigns."
English.
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