opac-header

Sales and distribution management : (Record no. 2343)

000 -LEADER
fixed length control field 01282nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250130132502.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250130b ph ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353884864
040 ## - CATALOGING SOURCE
Transcribing agency Computer Arts & Technological College, Inc.
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.81 V471s 2021
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Venugopal, Pingali
245 ## - TITLE STATEMENT
Title Sales and distribution management :
Remainder of title an integrative approach/
Statement of responsibility, etc. by Pingali Venugopal
250 ## - EDITION STATEMENT
Edition statement Second ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles :
Name of publisher, distributor, etc. Sage Publications ,
Date of publication, distribution, etc. 2021.
300 ## - PHYSICAL DESCRIPTION
Extent xxxviii , 347 pp. (various pag.) ;
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes appendices, references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "Managing the sales and distribution should focus on 'having the cake and eating it too.' In other words, the approach should focus not only gaining short-term business but also ensuring long-term sustainability of a business. This book, focusing on integrating marketing and selling, provides a long-term orientation to the sales and distribution management. Therefore, the book builds frameworks for various decisions of sales and distribution management which synchronize the short-term selling orientation to the long-term marketing orientation."
546 ## - LANGUAGE NOTE
Language note English.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          CAT College, Inc. - ANNEX 2 Library CAT College, Inc. - ANNEX 2 Library Circulation Section 01/30/2025 CL4740   658.81 V471s 2021 CL4740 01/30/2025 01/30/2025 Books