Sales and distribution management : an integrative approach/ by Pingali Venugopal
Material type:
TextLanguage: English Publication details: Los Angeles : Sage Publications , 2021Edition: Second edDescription: xxxviii , 347 pp. (various pag.) ; ill. ; 24 cmISBN: 9789353884864Subject(s): Sales managementDDC classification: 658.81 V471s 2021 Summary: "Managing the sales and distribution should focus on 'having the cake and eating it too.' In other words, the approach should focus not only gaining short-term business but also ensuring long-term sustainability of a business. This book, focusing on integrating marketing and selling, provides a long-term orientation to the sales and distribution management. Therefore, the book builds frameworks for various decisions of sales and distribution management which synchronize the short-term selling orientation to the long-term marketing orientation."
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.81 V471s 2021 (Browse shelf (Opens below)) | Available | CL4740 |
Includes appendices, references and index.
"Managing the sales and distribution should focus on 'having the cake and eating it too.' In other words, the approach should focus not only gaining short-term business but also ensuring long-term sustainability of a business. This book, focusing on integrating marketing and selling, provides a long-term orientation to the sales and distribution management. Therefore, the book builds frameworks for various decisions of sales and distribution management which synchronize the short-term selling orientation to the long-term marketing orientation."
English.
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