opac-header

Marketing / (Record no. 2493)

000 -LEADER
fixed length control field 01943pam a2200373 a 4500
001 - CONTROL NUMBER
control field 4329661
003 - CONTROL NUMBER IDENTIFIER
control field CATC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251001163004.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 880812s1989 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 88027583
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256075131
035 ## - SYSTEM CONTROL NUMBER
System control number 4329661
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency Computer Arts & Technological College, Inc.
Modifying agency DLC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .B44113 1989
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 B45m 1989
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Berkowitz, Eric N.
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. by Eric N. Berkowitz; Roger A. Kerin; William Rudelius.
250 ## - EDITION STATEMENT
Edition statement Second ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood , IL :
Name of publisher, distributor, etc. Irwin ,
Date of publication, distribution, etc. 1989.
300 ## - PHYSICAL DESCRIPTION
Extent xxv , 752 pp. :
Other physical details ill. (col.) ;
Dimensions 26 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes glossary, chapter notes and indexes.
520 ## - SUMMARY, ETC.
Summary, etc. "What makes marketing unique? Perhaps it is the blend of people and organizations, science and art, conscious decisions and blind chance. A textbook must recognize the challenges, controversies and constraints that marketing professionals encounter. Like our first edition of Marketing, this new edition tries to capture the vitality of marketing for you, the reader. <br/><br/>The authors are delighted by the success of the first edition of Marketing. To date, over 150,000 students and 1,000 instructors have used it, and they value highly both the positive comments and the suggestions for improvement they've received from both groups. In this edition, they have tried to build on the strengths of the original book while adding new material that reflects the latest developments in this dynamic field."
546 ## - LANGUAGE NOTE
Language note English.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          CAT College, Inc. - ANNEX 2 Library CAT College, Inc. - ANNEX 2 Library Circulation Section 10/01/2025 CL1135   658.8 B46m 1989 CL1135 10/01/2025 10/01/2025 Books