Marketing / by Eric N. Berkowitz; Roger A. Kerin; William Rudelius.
Material type:
TextLanguage: English Publication details: Homewood , IL : Irwin , 1989Edition: Second edDescription: xxv , 752 pp. : ill. (col.) ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0256075131Subject(s): MarketingDDC classification: 658.8 B45m 1989 LOC classification: HF5415 | .B44113 1989Summary: "What makes marketing unique? Perhaps it is the blend of people and organizations, science and art, conscious decisions and blind chance. A textbook must recognize the challenges, controversies and constraints that marketing professionals encounter. Like our first edition of Marketing, this new edition tries to capture the vitality of marketing for you, the reader.
The authors are delighted by the success of the first edition of Marketing. To date, over 150,000 students and 1,000 instructors have used it, and they value highly both the positive comments and the suggestions for improvement they've received from both groups. In this edition, they have tried to build on the strengths of the original book while adding new material that reflects the latest developments in this dynamic field."
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.8 B46m 1989 (Browse shelf (Opens below)) | Available | CL1135 |
Includes glossary, chapter notes and indexes.
"What makes marketing unique? Perhaps it is the blend of people and organizations, science and art, conscious decisions and blind chance. A textbook must recognize the challenges, controversies and constraints that marketing professionals encounter. Like our first edition of Marketing, this new edition tries to capture the vitality of marketing for you, the reader.
The authors are delighted by the success of the first edition of Marketing. To date, over 150,000 students and 1,000 instructors have used it, and they value highly both the positive comments and the suggestions for improvement they've received from both groups. In this edition, they have tried to build on the strengths of the original book while adding new material that reflects the latest developments in this dynamic field."
English.
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