Principles of marketing by Roshni R. Mansukhani
Material type:
TextLanguage: English. Publication details: Makati City : Diwa Learning Systems Inc. , 2020Edition: 2nd edDescription: [ca. 236 p.) : ill. (some col.) ; 25 cmISBN: 9789714615328Subject(s): Marketing -- textbooks | ManagementDDC classification: SHS 658.802 M31p 2020 Summary: "This textbook presents theories and principles of marketing in the simplest form that students will appreciate. The exciting world of marketing tackled in this edition promotes interaction with peers and gives practical, real-life examples and application. Students will learn how to give emphasis on customer value to encourage customer loyalty , target the most profitable market segment, and build customer relationships, This module had been redesigned and updated with 21st century skills and techniques imbued with the latest technologies that students may use to find and capture the potential market. The knowledge that the students will gain through this module will help them develop a lasting and profitable relationship with the consumers and will prepare them to become efficient 21st century marketers in the future".
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CAT College, Inc. - Main Library Circulation Section | SHS 658.802 M31p 2020 (Browse shelf (Opens below)) | 1 | Checked out | 08/12/2023 | S4087 |
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CAT College, Inc. - Main Library Circulation Section | SHS 658.802 M31p 2020 (Browse shelf (Opens below)) | 2 | Available | S4088 | |
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CAT College, Inc. - Main Library Circulation Section | SHS 658.802 M31p 2020 (Browse shelf (Opens below)) | 3 | Available | S4089 | |
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CAT College, Inc. - Main Library Circulation Section | SHS 658.802 M31p 2020 (Browse shelf (Opens below)) | 5 | Available | S4091 | |
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CAT College, Inc. - Main Library Circulation Section | SHS 658.802 M31p 2020 (Browse shelf (Opens below)) | 6 | Available | S4092 | |
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CAT College, Inc. - Main Library Circulation Section | SHS 658.802 M31p 2020 (Browse shelf (Opens below)) | 7 | Available | S4093 | |
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CAT College, Inc. - Main Library Circulation Section | SHS 658.802 M31p 2020 (Browse shelf (Opens below)) | 8 | Available | S4094 | |
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CAT College, Inc. - Main Library Circulation Section | SHS 658.802 M31p 2020 (Browse shelf (Opens below)) | 9 | Available | S4095 | |
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CAT College, Inc. - Main Library Circulation Section | SHS 658.802 M31p 2020 (Browse shelf (Opens below)) | 10 | Available | S4096 |
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| SHS 658.8 B45m 1989 Marketing | SHS 658.8 Ev1m 1987 Marketing | SHS 658.802 M31p 2020 Principles of marketing | SHS 658.802 M31p 2020 Principles of marketing | SHS 658.802 M31p 2020 Principles of marketing | SHS 658.802 M31p 2020 Principles of marketing | SHS 658.802 M31p 2020 Principles of marketing |
Includes bibliography.
"This textbook presents theories and principles of marketing in the simplest form that students will appreciate. The exciting world of marketing tackled in this edition promotes interaction with peers and gives practical, real-life examples and application. Students will learn how to give emphasis on customer value to encourage customer loyalty , target the most profitable market segment, and build customer relationships, This module had been redesigned and updated with 21st century skills and techniques imbued with the latest technologies that students may use to find and capture the potential market. The knowledge that the students will gain through this module will help them develop a lasting and profitable relationship with the consumers and will prepare them to become efficient 21st century marketers in the future".
English text.
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