Marketing research/ by Baniline Jone V. Abantao
Material type:
TextLanguage: English Publication details: Manila : Rex Book Store , 2024Edition: First edDescription: xi , 259 pp. : ill. ; 25 cmISBN: 9786210450361Subject(s): Marketing researchDDC classification: 658.83 A117 2024 Summary: "This marketing research textbook aims to be an introductory text to the field of marketing research. It is designed to provide a basic understanding of research methodology and how it may be adapted to the ever-growing field of marketing. This textbook aims to enable every learner to choose, design or apply appropriate research methodology to marketing studies and research. The textbook aims to introduce learners to the concept of marketing research and its practical uses, such as research design, qualitative and quantitative research, data gathering and analysis, and how they may be used in writing a marketing research paper. In addition, the textbook discusses contemporary issues and trends in marketing research."
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.83 A117 2024 (Browse shelf (Opens below)) | c.1 | Available | C4555 | |
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.83 A117 2024 (Browse shelf (Opens below)) | c.2 | Available | C4556 | |
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.83 A117 2024 (Browse shelf (Opens below)) | c.3 | Available | C4557 | |
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.83 A117 2024 (Browse shelf (Opens below)) | c.4 | Available | C4558 | |
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.83 A117 2024 (Browse shelf (Opens below)) | c.5 | Available | C4559 |
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| 658.822 T413 2022 Selling and sales management/ | 658.822 T772 2024 Transformational sales leadership : sales leader perspectives/ | 658.83 A117 2024 Marketing research/ | 658.83 A117 2024 Marketing research/ | 658.83 A117 2024 Marketing research/ | 658.83 A117 2024 Marketing research/ | 658.83 A117 2024 Marketing research/ |
Includes glossary, bibliography and index.
"This marketing research textbook aims to be an introductory text to the field of marketing research. It is designed to provide a basic understanding of research methodology and how it may be adapted to the ever-growing field of marketing. This textbook aims to enable every learner to choose, design or apply appropriate research methodology to marketing studies and research. The textbook aims to introduce learners to the concept of marketing research and its practical uses, such as research design, qualitative and quantitative research, data gathering and analysis, and how they may be used in writing a marketing research paper. In addition, the textbook discusses contemporary issues and trends in marketing research."
English.
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