Storytelling and market research : a practical user guide/ by C. Frederic John
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TextLanguage: English Publication details: New York : Routledge , 2022Description: xi , 186 pp. : ill. ; 23 cmISBN: 9781032064871Subject(s): Marketing researchDDC classification: 658.83 J65s 2022 Summary: "The original impetus to write this book was a much more modest goal, namely, to address the semantic confusion surrounding the word "story" in the business arena by clarifying the various ways the term was being used. The author had thought of this as an article or perhaps a presentation. The general approach advocated in this book, along with the underlying concepts, the content itself, the case histories and examples provided, and the selections of readings cited are the author's own for which he takes full personality."
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.83 J65s 2022 (Browse shelf (Opens below)) | Available | CL3963 |
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| 658.83 A422 2024 Understanding marketing research/ | 658.83 A422 2024 Understanding marketing research/ | 658.83 A422 2024 Understanding marketing research/ | 658.83 J65s 2022 Storytelling and market research : a practical user guide/ | 658.84 W926 2019 E-commerce business model 2020 / | 658.85 C183 2024 Professional salesmanship/ | 658.85 C183 2024 Professional salesmanship/ |
Includes appendix and index.
"The original impetus to write this book was a much more modest goal, namely, to address the semantic confusion surrounding the word "story" in the business arena by clarifying the various ways the term was being used. The author had thought of this as an article or perhaps a presentation. The general approach advocated in this book, along with the underlying concepts, the content itself, the case histories and examples provided, and the selections of readings cited are the author's own for which he takes full personality."
English.
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