Omni-channel retailing : a strategy for retailers to thrive in the COVID-19 pandemic and beyond/ by Ken Kwong-Kay Wong
Material type:
TextLanguage: English Publication details: Bloomington : iUniverse , 2021Description: 228 pp. : ill. (col.) ; 22 cmISBN: 9781663226945Subject(s): Retailing--MarketingDDC classification: 658.87 W87o 2021 Summary: "Omni-Channel Retailing is written to help retailers and retail students understand the importance of delivering a seamless, cohesive, and contextual customer experience throughout the shopping journey. This book addresses todays' retailers' challenges and gives new ideas for implementation. Relevant activities and discussion topics are included to help readers master the concepts."
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.87 W87o 2021 (Browse shelf (Opens below)) | Available | CL4729 |
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Includes index.
"Omni-Channel Retailing is written to help retailers and retail students understand the importance of delivering a seamless, cohesive, and contextual customer experience throughout the shopping journey. This book addresses todays' retailers' challenges and gives new ideas for implementation. Relevant activities and discussion topics are included to help readers master the concepts."
English.
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