CAT COLLEGE, INC. catalog › Details for: E-commerce growth strategy : a brand-driven approach to attract shoppers, build community and retain customers /

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E-commerce growth strategy : a brand-driven approach to attract shoppers, build community and retain customers / by Kunle Campbell

By: Campbell, KunleMaterial type: Text

TextLanguage: English Publication details: London : KoganPage , 2023Description: xiv , 321 pp. : ill. ; 23 cmISBN: 9781398607989Subject(s): DDC classification: 658.872 C187 2023 Summary: "E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. Connecting e-commerce tools and metrics to broader brand building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behavior, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success."

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Item type	Current library	Call number	Status	Date due	Barcode
Books	CAT College, Inc. - ANNEX 2 Library Circulation Section	658.872 C187 2023 (Browse shelf (Opens below))	Available		CL3918

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Previous	658.8708 A545h 2020 How to franchise your successful business : the ultimate guide to business expansion/	658.8708 J66f 2020 Franchising success basics : a guide for future franchises/	658.872 An545 2019 E-commerce business /	658.872 C187 2023 E-commerce growth strategy : a brand-driven approach to attract shoppers, build community and retain customers /	658.872 M225 2021 Ecommerce 101 /	658.872 S992 2023 Synergizing e-commerce, social media and dropshipping: navigating the path to success & customer satisfaction/	658.872 S992 2023 Synergizing e-commerce, social media and dropshipping: navigating the path to success & customer satisfaction/	Next

Includes index.

"E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. Connecting e-commerce tools and metrics to broader brand building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behavior, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success."

English.

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