Advertising, promotion, and other aspects of integrated marketing communications / by J. Craig Andrews ; Terence A. Shimp
Material type:
TextLanguage: English Publication details: Australia : Cengage , 2019Edition: Tenth edDescription: xix , 635 pp. : ill. ; 25 cmISBN: 9789814846875Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 A565a 2019 Summary: "The text emphasizes the importance of integrated marketing communications (IMC) in enhancing the equity of brands and provides thorough coverage of all aspects of an IMC program: advertising, sales promotion, packaging and branding strategies, digital media (online, mobile and app advertising), social media, direct marketing, point of purchase communications, public relations, word of mouth buzz creation, content marketing, event and cause-oriented sponsorships, and personal selling, These topics are made even more accessible in this edition through expanded use of examples and applications. And, of course, the text covers appropriate academic theories and research to provide formal structure and support for the illustrations and examples."
| Item type | Current library | Call number | Status | Date due | Barcode |
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 659.1 A565a 2019 (Browse shelf (Opens below)) | Available | CL2708 |
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| 658.872 S992 2023 Synergizing e-commerce, social media and dropshipping: navigating the path to success & customer satisfaction/ | 658.872 S992 2023 Synergizing e-commerce, social media and dropshipping: navigating the path to success & customer satisfaction/ | 658.88 M547 2022 Credit rating agencies / | 659.1 A565a 2019 Advertising, promotion, and other aspects of integrated marketing communications / | 659.1 K963 2024 Advertising and sales management/ | 659.1 S949h 2002 Hey whipple, squeeze this : the classic guide to creating great advertising/ | 659.1 T413 2023 Advertising concepts and applications/ by 3G E-Learning LLC |
Includes glossary, end notes and indexes.
"The text emphasizes the importance of integrated marketing communications (IMC) in enhancing the equity of brands and provides thorough coverage of all aspects of an IMC program: advertising, sales promotion, packaging and branding strategies, digital media (online, mobile and app advertising), social media, direct marketing, point of purchase communications, public relations, word of mouth buzz creation, content marketing, event and cause-oriented sponsorships, and personal selling, These topics are made even more accessible in this edition through expanded use of examples and applications. And, of course, the text covers appropriate academic theories and research to provide formal structure and support for the illustrations and examples."
English.
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