Principles of marketing by A.B Ilano
Material type:
TextPublication details: Sampaloc, Manila : Rex Bookstore, Inc. , 2016Edition: 2016 edDescription: xviii , 342 p. : ill. ; 25 cmISBN: 9789712378461Subject(s): Marketing - Textbooks | ManagementDDC classification: SHS 380 Il1p 2016 Summary: "Marketing creates empires. It provide the first step toward developing the professional marketers that our country needs. This book seeks to encourage students to think like seasoned marketers, providing them with marketing fundamentals, along with a number of compelling examples from Philippine enterprises and offers case studies that serve to bring the lessons to life, along with relevant readings and practical hands-on activities".
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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CAT College, Inc. - Main Library Teacher's Resource Material/Guide | SHS 380.1 Il1p 2016 (Browse shelf (Opens below)) | Checked out | 08/12/2023 | S123 |
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Books
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CAT College, Inc. - Main Library Reserve Book Section | SHS 380 Il1p 2016 (Browse shelf (Opens below)) | Checked out | 08/12/2023 | S072 |
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| SHS 378.103 Ab3c 2020 Community engagement, solidarity, and citizenship | SHS 380.1 D37l 2017 Learning to succeed in business with marketing : accounting , business , and management strand senior high school | SHS 380.1 D37l 2017 Learning to succeed in business with marketing : accounting , business , and management strand senior high school | SHS 380.1 Il1p 2016 Principles of marketing | SHS 400 D33p 2017 Pinagyamang pluma : komunikasyon at pananaliksik sa wika at kulturang pilipino | SHS 400 Da11p 2016 Pinagyamang pluma : pagbasa at pagsusuri ng iba't ibang teksto tungo sa pananaliksik | SHS 400 Da11p 2016 Pinagyamang pluma : pagbasa at pagsusuri ng iba't ibang teksto tungo sa pananaliksik |
Includes references and index.
"Marketing creates empires. It provide the first step toward developing the professional marketers that our country needs. This book seeks to encourage students to think like seasoned marketers, providing them with marketing fundamentals, along with a number of compelling examples from Philippine enterprises and offers case studies that serve to bring the lessons to life, along with relevant readings and practical hands-on activities".
English text.
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