Advertising concepts and applications/ by 3G E-Learning LLC
Material type:
TextLanguage: English Publication details: New York : 3G E-Learning LLC , 2023Edition: 2nd edDescription: xii , 454 pp. : ill. (col.) ; 25 cmISBN: 9781984679451Subject(s): AdvettisingDDC classification: 659.1 T413 2023 Summary: "This book presents the essence of advertising, its characteristics and shows different companies that use its various forms to promote their products and services. The book characterizes the role of advertising in effective promotion, presents general characteristics of advertising and its mission and describes the basis of the organization of promotional activities as well as how to evaluate the effectiveness of advertising campaigns."
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 659.1 T413 2023 (Browse shelf (Opens below)) | Available | C4428 |
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| 659.1 A565a 2019 Advertising, promotion, and other aspects of integrated marketing communications / | 659.1 K963 2024 Advertising and sales management/ | 659.1 S949h 2002 Hey whipple, squeeze this : the classic guide to creating great advertising/ | 659.1 T413 2023 Advertising concepts and applications/ by 3G E-Learning LLC | 700 N532a 2021 Art history : the basics / | 700.1 A531 2024 An eye for art appreciation : perception and expression/ | 700.1 A531 2024 An eye for art appreciation : perception and expression/ |
Includes references and index.
"This book presents the essence of advertising, its characteristics and shows different companies that use its various forms to promote their products and services. The book characterizes the role of advertising in effective promotion, presents general characteristics of advertising and its mission and describes the basis of the organization of promotional activities as well as how to evaluate the effectiveness of advertising campaigns."
English.
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