Sales and distribution management : an integrative approach/ by Pingali Venugopal
Material type:
TextLanguage: English Publication details: Los Angeles : Sage Publications , 2021Edition: Second edDescription: xxxviii , 347 pp. (various pag.) ; ill. ; 24 cmISBN: 9789353884864Subject(s): Sales managementDDC classification: 658.81 V471s 2021 Summary: "Managing the sales and distribution should focus on 'having the cake and eating it too.' In other words, the approach should focus not only gaining short-term business but also ensuring long-term sustainability of a business. This book, focusing on integrating marketing and selling, provides a long-term orientation to the sales and distribution management. Therefore, the book builds frameworks for various decisions of sales and distribution management which synchronize the short-term selling orientation to the long-term marketing orientation."
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.81 V471s 2021 (Browse shelf (Opens below)) | Available | CL4740 |
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| 658.804 B165 2023 Business marketing/ | 658.804 B165 2023 Business marketing/ | 658.804 B165 2023 Business marketing/ | 658.81 V471s 2021 Sales and distribution management : an integrative approach/ | 658.812 Q6 2022 The customer education playbook : how leading companies engage, convert, and retain customers / | 658.812 T531t 2018 Theory, practice and techniques in customer service management/ | 658.816 A117 2022 Pricing strategy/ |
Includes appendices, references and index.
"Managing the sales and distribution should focus on 'having the cake and eating it too.' In other words, the approach should focus not only gaining short-term business but also ensuring long-term sustainability of a business. This book, focusing on integrating marketing and selling, provides a long-term orientation to the sales and distribution management. Therefore, the book builds frameworks for various decisions of sales and distribution management which synchronize the short-term selling orientation to the long-term marketing orientation."
English.
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