Hey whipple, squeeze this : the classic guide to creating great advertising/ by Luke Sullivan
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TextLanguage: English Publication details: Hoboken , New Jersey : Wiley , 2022Edition: Sixth edDescription: xvi , 392 pp. : ill. ; 23 cmISBN: 9781119819691Subject(s): AdvertisingDDC classification: 659.1 S949h 2022 Summary: "This is the single best introduction to succeeding in one of the most fun, most lucrative creative jobs out there -advertising. With a worldwide fan base built over 20 years and five editions, this nearly all-new sixth edition has new chapters, new examples, and new how-to advice on applying creativity in this digital-first industry. The classic guide can help juniors and working professionals create great advertising in any format."
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 659.1 S949h 2002 (Browse shelf (Opens below)) | Available | CL4727 |
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| 658.88 M547 2022 Credit rating agencies / | 659.1 A565a 2019 Advertising, promotion, and other aspects of integrated marketing communications / | 659.1 K963 2024 Advertising and sales management/ | 659.1 S949h 2002 Hey whipple, squeeze this : the classic guide to creating great advertising/ | 659.1 T413 2023 Advertising concepts and applications/ by 3G E-Learning LLC | 700 N532a 2021 Art history : the basics / | 700.1 A531 2024 An eye for art appreciation : perception and expression/ |
Includes bibliography and index.
"This is the single best introduction to succeeding in one of the most fun, most lucrative creative jobs out there -advertising. With a worldwide fan base built over 20 years and five editions, this nearly all-new sixth edition has new chapters, new examples, and new how-to advice on applying creativity in this digital-first industry. The classic guide can help juniors and working professionals create great advertising in any format."
English.
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