Theory, practice and techniques in customer service management/ by 3G E-Learning
Material type:
TextLanguage: English Publication details: New York : 3G E-Learning , 2018Description: vii , 277 pp. : ill. (col.) ; 23 cmISBN: 9781680947731Subject(s): Customer relations--ManagementDDC classification: 658.812 T531t 2018 Summary: "Theory, Practice, and Techniques in Customer Relationship Management covers the blend of policies, processes, and strategies employed by an organization to amalgamate its customer dealings and provide a means to track customer information. It reports on theory, techniques and methods in customer relationship management; customer satisfaction; customer loyalty; service quality; and service recovery management, along with several other issues, balancing the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked,but important aspect of marketing strategy."
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.812 T531t 2018 (Browse shelf (Opens below)) | Available | CL2373 |
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| 658.804 B165 2023 Business marketing/ | 658.81 V471s 2021 Sales and distribution management : an integrative approach/ | 658.812 Q6 2022 The customer education playbook : how leading companies engage, convert, and retain customers / | 658.812 T531t 2018 Theory, practice and techniques in customer service management/ | 658.816 A117 2022 Pricing strategy/ | 658.816 A117 2022 Pricing strategy/ | 658.816 A117 2022 Pricing strategy/ |
Includes references and index.
"Theory, Practice, and Techniques in Customer Relationship Management covers the blend of policies, processes, and strategies employed by an organization to amalgamate its customer dealings and provide a means to track customer information. It reports on theory, techniques and methods in customer relationship management; customer satisfaction; customer loyalty; service quality; and service recovery management, along with several other issues, balancing the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked,but important aspect of marketing strategy."
English.
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