Introducing mass communcation / by Michael W. Gamble ; Teri Kwal Gamble
Material type:
TextLanguage: English Publication details: New York : McGraw-Hill Book Company , 1986Description: xv , 448 pp. : ill. ; 23 cmISBN: 0070227705Subject(s): Mass media | CommunicationDDC classification: 001.51 G14i 1986 Summary: "Introducing Mass Communication covers the major content areas of mass communication: the media scene, the communication process, radio, television, film, advertising, public relations, journalism, etc. However, this book distinguishes itself from its competition in a number of strategic ways. It alone provides you with a truly complete learning package, a work which not only presents content in a clear, understandable manner but also carefully integrates a series of exercises, interviews and other features designed to maintain your interest."
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Books
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 001.61 G14i 1986 (Browse shelf (Opens below)) | c.1 | Available | CL0600 | |
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Books
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 001.51 G14i 1986 (Browse shelf (Opens below)) | c.2 | Available | CL0701 |
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| 001.424 T11o 1987 Operations research : an introduction / | 001.5 L39a 2010 Automata / | 001.51 B47m 1998 Media / impact : an introduction to mass media / | 001.51 G14i 1986 Introducing mass communcation / | 001.51 W57m 1987 Mediamerica : form, content, and consequence of mass communication / | 001.51 W57m 1987 Mediamerica : form, content, and consequence of mass communication / | 001.51 W57m 1987 Mediamerica : form, content, and consequence of mass communication / |
Includes glossary and index.
"Introducing Mass Communication covers the major content areas of mass communication: the media scene, the communication process, radio, television, film, advertising, public relations, journalism, etc. However, this book distinguishes itself from its competition in a number of strategic ways. It alone provides you with a truly complete learning package, a work which not only presents content in a clear, understandable manner but also carefully integrates a series of exercises, interviews and other features designed to maintain your interest."
English.
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