Introducing mass communcation / by Michael W. Gamble ; Teri Kwal Gamble
Material type:
TextLanguage: English Publication details: New York : McGraw-Hill Book Company , 1986Description: xv , 448 pp. : ill. ; 23 cmISBN: 0070227705Subject(s): Mass media | CommunicationDDC classification: 001.51 G14i 1986 Summary: "Introducing Mass Communication covers the major content areas of mass communication: the media scene, the communication process, radio, television, film, advertising, public relations, journalism, etc. However, this book distinguishes itself from its competition in a number of strategic ways. It alone provides you with a truly complete learning package, a work which not only presents content in a clear, understandable manner but also carefully integrates a series of exercises, interviews and other features designed to maintain your interest."
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 001.61 G14i 1986 (Browse shelf (Opens below)) | c.1 | Available | CL0600 | |
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Books
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 001.51 G14i 1986 (Browse shelf (Opens below)) | c.2 | Available | CL0701 |
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| 001.539 R11c 1991 Computers in educational administration / | 001.54 Or1 1990 Oral and written communication : historical approaches / | 001.542 H99c 1986 Communicating effectively/ | 001.61 G14i 1986 Introducing mass communcation / | 001.64 B35c 1984 Computer literacy for teachers / | 001.64 D29i 1981 Information processing systems/ | 001.64 H35m 1985 Microprocessors / |
Includes glossary and index.
"Introducing Mass Communication covers the major content areas of mass communication: the media scene, the communication process, radio, television, film, advertising, public relations, journalism, etc. However, this book distinguishes itself from its competition in a number of strategic ways. It alone provides you with a truly complete learning package, a work which not only presents content in a clear, understandable manner but also carefully integrates a series of exercises, interviews and other features designed to maintain your interest."
English.
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