Marketing / by Charles W. Lamb ; Joseph F. Hair, Jr.; Carl McDaniel
Material type:
TextLanguage: English Publication details: Australia : South-Western Cengage Learning , 2011Edition: 11th edDescription: xxv , 777 pp. : ill. (col.) ; 28 cmISBN: 9781439039427Subject(s): MarketingDDC classification: 658.8 L218m 2011 Summary: "Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. 'Marketing 11e' with its engaging presentation of concepts will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. With coverage of current marketing principles and exciting new features Lamb, Hair, McDaniel's 'Marketing 11e' will have your students saying, "Now that's marketing."
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.8 L218m 2011 (Browse shelf (Opens below)) | Available | CL1192 |
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| 658.8 B63p 2013 Principles of marketing / | 658.8 B63p 2013 Principles of marketing / | 658.8 K179n 2022 The new brand you : how to wow in the new world of work/ | 658.8 L218m 2011 Marketing / | 658.8 M211 2024 Marketing management/ | 658.8 M211 2024 Marketing management/ | 658.8 N318 2021 Strategic marketing management : simplified moves for rookies/ |
Includes glossary and indexes.
"Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. 'Marketing 11e' with its engaging presentation of concepts will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. With coverage of current marketing principles and exciting new features Lamb, Hair, McDaniel's 'Marketing 11e' will have your students saying, "Now that's marketing."
English.
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