Marketing / by Charles W. Lamb ; Joseph F. Hair, Jr.; Carl McDaniel
Material type:
TextLanguage: English Publication details: Australia : South-Western Cengage Learning , 2011Edition: 11th edDescription: xxv , 777 pp. : ill. (col.) ; 28 cmISBN: 9781439039427Subject(s): MarketingDDC classification: 658.8 L218m 2011 Summary: "Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. 'Marketing 11e' with its engaging presentation of concepts will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. With coverage of current marketing principles and exciting new features Lamb, Hair, McDaniel's 'Marketing 11e' will have your students saying, "Now that's marketing."
| Item type | Current library | Call number | Status | Date due | Barcode |
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.8 L218m 2011 (Browse shelf (Opens below)) | Available | CL1192 |
Includes glossary and indexes.
"Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. 'Marketing 11e' with its engaging presentation of concepts will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. With coverage of current marketing principles and exciting new features Lamb, Hair, McDaniel's 'Marketing 11e' will have your students saying, "Now that's marketing."
English.
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