CAT COLLEGE, INC. catalog › Details for: Hey whipple, squeeze this : the classic guide to creating great advertising/

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Hey whipple, squeeze this : the classic guide to creating great advertising/ by Luke Sullivan

By: Sullivan, LukeMaterial type: Text

TextLanguage: English Publication details: Hoboken , New Jersey : Wiley , 2022Edition: Sixth edDescription: xvi , 392 pp. : ill. ; 23 cmISBN: 9781119819691Subject(s): AdvertisingDDC classification: 659.1 S949h 2022 Summary: "This is the single best introduction to succeeding in one of the most fun, most lucrative creative jobs out there -advertising. With a worldwide fan base built over 20 years and five editions, this nearly all-new sixth edition has new chapters, new examples, and new how-to advice on applying creativity in this digital-first industry. The classic guide can help juniors and working professionals create great advertising in any format."

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Item type	Current library	Call number	Status	Date due	Barcode
Books	CAT College, Inc. - ANNEX 2 Library Circulation Section	659.1 S949h 2002 (Browse shelf (Opens below))	Available		CL4727

Includes bibliography and index.

"This is the single best introduction to succeeding in one of the most fun, most lucrative creative jobs out there -advertising. With a worldwide fan base built over 20 years and five editions, this nearly all-new sixth edition has new chapters, new examples, and new how-to advice on applying creativity in this digital-first industry. The classic guide can help juniors and working professionals create great advertising in any format."